https://www.dscendikia.com/index.php/AEABR/issue/feed 2026-10-01T13:02:03+00:00 Etty Wahyuni S.E., M.Si., Ph.D. ettywahyunie@gmail.com Open Journal Systems <p>Acitya Economics and Business Review stands as a leading international journal committed to advancing knowledge and developing scholarly discourse in economics and business. Our mission is firmly rooted in providing a robust platform for disseminating cutting-edge research, critical analysis, and insightful reviews that confront contemporary issues and complexities in the economic and business landscape. With a broad spectrum of focus, Acitya Economics and Business Review studies a wide range of topics, which include but are not limited to macro and microeconomics, business strategy and management, finance and investment, entrepreneurship and innovation, marketing and consumer behavior, international business and trade, development and economic policy, and sustainable business practices. The journal's objectives are multifaceted: to champion scholarly research by offering a venue for the publication of high-quality studies that foster theoretical and practical knowledge in economics and business; to encourage interdisciplinary dialogue by fostering collaboration and the exchange of ideas among economists, business scholars, and practitioners from various disciplines; to inform policy and practice by contributing evidence-based research that aids in the formulation of effective business strategies and economic policies; and finally, to support academic and professional growth by providing a platform for emerging scholars and professionals to share their discoveries and contribute to the discourse of the wider academic community.</p> https://www.dscendikia.com/index.php/AEABR/article/view/20 2024-12-30T06:42:21+00:00 ARI PRABOWO ariprabowotanjung@gmail.com Yuli Arnida Pohan ariprabowotanjung@gmail.com Tika Nirmala Sari ariprabowotanjung@gmail.com Tegar Dermawan Tarigan ariprabowotanjung@gmail.com

<p>The research objective is to determine and analyze the partial and simultaneous influence of digital marketing and hedonic lifestyles variables on online consumer behaviour in online markets. This type of research approach is causal associative research, to determine the relationship between one or more variables, with the research method used being quantitative methods. &nbsp;This study uses multiple linear regression analysis with the SPSS version 25 analysis base. The population in this study are all online consumers who shop on online markets such as shopee, lazada, tokopedia, tiktokshop whose numbers cannot be known with certainty, so that due to limited time, costs and other things, the research sample was taken using the Zikmund formula by determining 100 respondents, namely consumers who shop in online markets. The results of the study explain that digital marketing and hedonic lifestyles partially and simultaneously have a significant effect on consumer behaviour in online markets. The determination test results explain that adjusted R Square of 0.853 means 85.3% of the factors that influence consumer behaviour are explained by o digital marketing and hedonic lifestyle. While the remaining 14.7% can be explained by other factors not examined by this study.</p>

2026-10-01T00:00:00+00:00 Copyright (c) 2026 Acitya: Economics and Business Review